The human brain is not always at 100% attention, motivation or creativity.  COMFIED delivers cross-sector value by quantifying this human limitation.

Mental assessment and quantified self-spaces have been the domain of mobile wearables manufacturers, and companies that make sporting gear and medical equipment. Most quantified-self solutions involve using your smartphone plus extra hardware – a smart watch or wrist band or head band or smart clothing.

These extra hardware costs slow down adoption in poor communities and among younger demographics because these groups cannot afford to join in and experience the benefits of quantified self.  COMFIED brings the same benefits through BLUE – a free, lightweight android app.

Mapping population mental performance on a timeline provides new insights for marketers to time their messages right, delivering adverts when the audience is most receptive.