Imagine a software-only mental sensor that’s low cost, easy to use and accessible to all smartphone users.

Availing mental sensory services as a free android app, eliminating the need for specialized hardware IoT sensors and dropping user costs to near-zero positions BLUE for to mass adoption.  Students, creatives and knowledge workers will experience productivity gains from accurate mental performance predictions right on their smartphones.

BLUE offers free and subscription options.  Subscriptions will be sold by mobile money agents, earning them high margins of up to 40% sales, thereby realizing dual benefits of local social impact and local economic value.

BLUE creates smart mental performance data in over 4,000 cities, and then avails it on premium APIs for integrating into smart city APIs, digital productivity calendars and enterprise systems.