COMFIED seeks to add a high-margin micro-business layer on top of mobile money.  Telco and bank competition and regulation is pushing margins lower and lower.

One of the fastest growing employers is mobile money.  Most mobile money transactions are delivered by vendors in local kiosks.  The established business model is around transaction fees – usually between below 5%.

BLUE’s local value means that it can sell data-sharing tokens through these same vendors.  Unlike mobile money which is heavily regulated and competitive, BLUE has the advantage of offering high margins of its digital product, thereby creating a new profitable, localized industry with global footprint.  This is the primary motivation to build BLUE game and avail it on low-end android devices.

COMFIED BLUE is a new, localized social business that will give small vendors the opportunity to sell mobile gaming, education and healthcare using existing mobile money infrastructure.