60% of smartphone users play mobile games. Mobile gaming is therefore a platform of choice for digital inclusion.
BLUE is a mobile puzzle game played in 4,300 cities globally. It works both offline and online, comes in 20 languages and works on the lowest spec android smartphones. For online users, gaming content is updated daily, free of charge.
The primary output is an open data map of city minds – a treasure trove for data scientists and app developers to analyze urban perspectives, migrant connections and thought processes diversity. This open design will enable new data mashups for urban population research and provide large datasets for AI-powered efficacy tests and discoveries into human mental performance cycles.
BLUE’s hook is a daily tournament that aims to attract 2 billion android smartphone gamers through social gaming.